What drives the price
An agency's cost is not a list price: it reflects the scope and depth of the work. Three variables define it. First, the objective: an institutional site does not cost the same as an e-commerce operation with payment and logistics integration. Second, the technical complexity: number of pages, integrations (Webpay and Flow, Chilean payment gateways, and ERP systems), automations and measurement. Third, the company's digital maturity: starting from zero is not the same as optimizing something that already works.
Indicative ranges in Chile (2026)
As a reference, not a quote, this is what Chilean market sources publish. These are indicative third-party ranges with no detailed sampling method, and they are not Estudio Furia rates.
Corporate website
$1,200,000 – $6,000,000+ CLP
project
E-commerce
$3,000,000 – $12,000,000 CLP
project
Google Ads management
$350,000 – $1,500,000 CLP
per month · excluding ad spend · or 10–20% of it
SEO
$100,000 – $1,800,000 CLP
per month · most common, around $400,000
Social media
$300,000 – $1,200,000 CLP
per month
Full-service agency plan
$500,000 – $5,000,000+ CLP
per month · basic plans start at $200,000–$500,000
Source: Cronoshare, «¿Cuánto cuesta una agencia de marketing digital?» (“How much does a digital marketing agency cost?”), Dec 31, 2025 · indicative figures, national average
International reference: Google Ads management by monthly ad spend
Ad spend USD 1,000 – 5,000
USD 500 – 2,000 fee/mo
Ad spend USD 5,000 – 25,000
USD 1,500 – 5,000 fee/mo
Ad spend USD 25,000 – 100,000
USD 4,000 – 12,000 fee/mo
Ad spend Over USD 100,000
USD 10,000 – 25,000+ fee/mo
Source: OuterBox, reviewed Sep 29, 2026 · planning ranges, not quotes
In the US, MarketerHire (Jun 17, 2026) puts SEO at USD 3,000–10,000 per month and PPC management at USD 5,000–15,000 per month, or between 15% and 20% of ad spend. The gap with Chile reflects market scale, not quality, which is why you should always compare against the quoted scope.
Estudio Furia. We do not publish a price list: every project is quoted in writing, with defined scope and measurement, in under 24 hours.
One-off project vs. monthly retainer
A one-off project suits closed deliverables: a website, a brand identity, a landing page. A monthly retainer is the right fit for anything that lives on continuous management: campaigns, SEO, conversion optimization. The difference is not accounting: for ongoing work, the value is in sustained effort month after month, not in a single deliverable.
- 01
Fixed-price project
For closed deliverables: website, identity, landing page. Scope and date defined before starting.
- 02
Monthly retainer
For ongoing management: campaigns, SEO, optimization. According to MarketerHire, about 70% of agencies use it.
- 03
Percentage of ad spend
Common in paid advertising: between 10% and 20% of the amount invested, sometimes with a minimum fee.
- 04
Hybrid
A fixed base fee plus a percentage of the ad spend above a threshold. Balances predictability and scale.
What a serious agency should include
Beyond price, a serious B2B agency includes: real measurement (GA4, conversion tracking, not vanity metrics), clear reports geared to the business, a strategic point of contact (you talk to the person who decides and executes, with no outsourcing) and judgment to say no when something does not make sense. If a proposal does not explain how it will measure the result, the price is the least of your concerns.
The mistake of choosing on price
In B2B the sales cycle is long and every qualified lead is worth a lot. Saving on the agency and ending up with a site that does not convert, or campaigns that burn budget, gets very expensive. The right question is not “how much does it cost” but “what does it return”. A well-managed investment pays for itself with the business it brings; a cheap, poorly managed one is money lost twice.
Frequently asked questions
How much does a website cost for a company in Chile?
According to ranges published by Cronoshare (December 2025), a corporate website in Chile runs from CLP $1,200,000 to over CLP $6,000,000, and an e-commerce store from CLP $3,000,000 to CLP $12,000,000. These are market references, not Estudio Furia rates: the final price depends on the pages, features and integrations. Everything at Estudio Furia is quoted in writing in under 24 hours.
How much does an agency charge to manage Google Ads or Meta Ads?
Cronoshare publishes CLP $350,000 to CLP $1,500,000 per month for Google Ads management, not including ad spend. The other common model is a percentage of ad spend, usually between 10% and 20%, sometimes with a minimum fee. The budget paid to Google or Meta and the management fee are always separate.
Is it better to pay per project or a monthly retainer?
A fixed-price project suits closed deliverables (a website, a brand identity). A monthly retainer suits work that needs ongoing management: campaigns, SEO and optimization. There is also a hybrid model: a base fee plus a percentage of the ad spend above a certain threshold.
Why do two agencies quote such different prices?
Because they are not selling the same thing. A generic template and a campaign that is set up and abandoned cost little and return little. Strategy, measurement and continuous optimization cost more and generate a return. The low price is often the most expensive one in the medium term.
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