Case study · La Pradera Carnes · E-commerce
La Pradera: from 140 to 6,196 organic clicks per quarter
A premium butcher with an online store in Mendoza, Argentina. We designed the store and ran SEO, Google Ads and Meta Ads together, measured all the way to the purchase.
140 → 6,196
Organic clicks from Google
Search Console · Jul–Sep 2025 vs 2026
6.63×
Sales campaign ROAS · 77 purchases
Meta Ads · Jul–Aug 2026
2,878
WhatsApp contacts from ads
Google Ads · Dec 2025–Aug 2026
5.67%
Link CTR · 1.09M impressions
Meta Ads · sales campaign
Best month on each platform
2,601
Organic clicks in one month · 93,671 impressions
Search Console · October 2026
7.72×
Sales campaign ROAS · 42 purchases
Meta Ads · July 2026
6,377
Search ad clicks · 492 conversions
Google Ads · March 2026
36,152
Site sessions in one month
Google Analytics 4 · March 2026
Organic clicks per month · Search Console
August 2025 to October 2026. Search Console keeps data from July 24, 2025.
The client
La Pradera sells vacuum-packed cuts, dry-aged beef and Wagyu straight from the packing plant, with delivery and pickup in Mendoza. A high-ticket purchase decided on trust in the product.
The challenge
Get the store found on Google when someone searches for premium beef in Mendoza, and make advertising lead to a purchase or an enquiry, not just a visit.
What we did
Store design with categories and product pages built to rank. Category and product SEO. Google Ads search with every contact measured: purchase, WhatsApp, call and directions. Meta Ads sales and traffic campaigns; the ones that drop in CTR or return get cut.
Result
Organic clicks went from 140 to 6,196 per quarter. The Meta Ads sales campaign returned 6.63 times its spend in July and August 2026, with 77 purchases. Google Ads generated 2,878 WhatsApp contacts, 1,694 direction requests and 672 calls.
Most organic clicks are searches for the brand name: the brand grew alongside the advertising. Each platform attributes purchases with its own model, so the same purchase can appear in both Meta Ads and Google Ads.
Sources: Google Search Console, Meta Ads and Google Ads (client accounts) and Google Analytics 4, pulled on Nov 4, 2026. Spend is confidential.
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