What is SEO and how long until it works?
SEO (Search Engine Optimization) is organic ranking on Google — showing up without paying per click. First movements appear within 3 to 6 months depending on your industry's competition; the real value is that once ranked, traffic does not switch off when you stop paying for ads.
What is GEO (Generative Engine Optimization)?
GEO is optimization for AI-based search engines like ChatGPT, Perplexity and Google AI Overview. It complements classic SEO so your brand gets cited in the answers AI assistants give when someone asks about your field.
What does a GEO agency do?
It works on five fronts: a clear brand entity with the same facts on the website, Google Business Profile, LinkedIn and directories; citable 40 to 80 word answers to the questions buyers actually ask; structured data (Organization, Service, FAQPage) without duplicates; open access for AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended); and outside authority on the sites AI engines check before recommending a company.
How is GEO measured?
With a fixed panel of real buying questions run every two weeks in ChatGPT, Gemini and Perplexity, logging whether the brand appears, where, and with which source. On Google, Search Console counts AI Overviews appearances inside web search. Progress gets a date, not a feeling.
SEO or Google Ads — what's better for a B2B company?
They don't compete, they complement each other. Google Ads delivers immediate results but stops when you stop paying; SEO takes longer but builds an asset that generates inquiries continuously. For a B2B with a long sales cycle, combining both — Ads to capture now, SEO to lower acquisition cost over time — is optimal.
Do you do SEO for industrial and manufacturing companies?
Yes. It's our focus: industry, mining, wineries and niche B2B. We understand long sales cycles, technical buyers and low-frequency but high-intent searches, where a single inquiry can be worth a contract.