Turn more visits into clients
Conversion rate optimization (CRO) makes every visit count. We analyze your users' real behavior, measure with GA4 and experiment with A/B tests to reduce friction and increase inquiries and sales —without spending more on traffic. For B2B companies, e-commerce and industry across Chile, the USA and Latin America.
What our CRO service includes
Conversion Audit
We analyze every step of the journey —landing, product page, checkout, form— to find where and why conversions are lost.
Analytics & GA4
Reliable measurement with Google Analytics 4, Tag Manager and well-defined conversion events. No data, no optimization.
A/B Testing
We test hypotheses with controlled experiments: headlines, CTAs, pricing, forms and structure. Decisions from evidence, not opinion.
UX & Persuasion
Information architecture, visual hierarchy, social proof and action-oriented copy to reduce friction and doubt.
Speed & Core Web Vitals
A slow site doesn't convert. We optimize LCP, CLS and INP: every 100 ms of improvement impacts conversion directly.
Impact Reporting
Clear reports connecting each change to the business result: inquiries, sales and cost per acquisition.
Our optimization method
Diagnosis
We measure the baseline: current conversion rate, funnels and drop-off points with real data.
Hypotheses
We prioritize opportunities by impact and effort. Every improvement starts from a measurable hypothesis.
Experiment
We design and launch the A/B test or change, with enough traffic and time to be conclusive.
Analysis
We validate statistical significance. What wins is implemented; what doesn't is discarded and learned from.
Iteration
Conversion improves in cycles. Each round builds on the last and compounds results over time.
Conversion cases
Real metrics from campaigns managed by Estudio Furia (last 90 days). Per-account detail is shared under a confidentiality agreement.
ROAS 4.2×
Every dollar spent returned over four in sales
Conversion and catalog campaigns optimized continuously. Over 90 days: 4.2× return on ad spend (ROAS) and a 4.6% CTR — conversion work and creative sustain profitability.
CTR 3.9%
Qualified traffic to the US market
Argentine winery selling in the United States. 3.9% CTR at USD 0.40 cost per click: efficient, high-intent traffic to the store — a sign of well-aligned message and targeting.
+4.5M impressions
Sustained demand at scale
Industrial B2B account. Over 90 days: more than 4.5 million impressions and nearly 60,000 site visits, sustaining inquiries and demand in a long-cycle sector.
Frequently asked questions
What is CRO (conversion rate optimization)?
CRO is the process of increasing the percentage of visitors who complete a desired action —buy, inquire, sign up— through data analysis, UX improvements and experimentation. Instead of paying for more traffic, you extract more value from the traffic you already have.
How soon do results appear?
Technical and UX improvements can show impact in weeks. A/B tests need enough traffic and time to be statistically valid: usually between 2 and 6 weeks per experiment depending on traffic volume.
Does CRO work for B2B companies with long sales cycles?
Yes. In B2B the conversion is often an inquiry or download, not an immediate purchase. We optimize forms, value-proposition clarity and trust to generate more qualified leads that feed the sales cycle.
Do I need to rebuild my site to improve conversion?
Not necessarily. Much of CRO is achieved on the existing site: analytics, UX adjustments, speed and copy. If the technical base prevents it, we flag it with data before recommending any redesign.
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