Case study · Mantello Neumáticos · Mendoza, Argentina
Mantello: 25,067 conversations from Meta Ads in 2026
A tire distributor with five branches in Greater Mendoza. We designed its brand, its website and the Meta Ads campaigns that take every buyer into a conversation with a salesperson.
25,067
Conversations started
Jan 1 to Oct 15, 2026
7
Messaging campaigns
WhatsApp, Messenger and Instagram
1.37%
Account CTR in September
up from 0.86% in January 2026
5
Branches served
Greater Mendoza
Conversations per month · 2026
October: days 1 to 15. Monthly low 2,178 (July), high 3,211 (June).
The client
Mantello Neumáticos sells Bridgestone and Firestone tires for cars, pickups, trucks, machinery and tractors, plus oil change, alignment and 4×4 accessories. It serves five branches: Maipú (headquarters), Godoy Cruz, Luján de Cuyo and two in Guaymallén.
The challenge
A tire is a technical purchase: size, use, brand, installments and fitting. Almost nobody buys without asking first. The goal was never the click; it was getting every prospect to talk to a salesperson at the right branch.
What we did
Brand identity (logotype, symbol and the line «Vos primero»). Website design with a catalog by vehicle type and search by tire size (development by Gurú Gestión). Meta Ads built around conversations: seven messaging campaigns reviewed in cycles; the ones that drop in CTR or cost get cut or paused, and budget moves to the ones that perform.
Result
25,067 conversations started between January 1 and October 15, 2026, with a floor of 2,178 a month. Account CTR went from 0.86% in January to 1.37% in September: more people click each time they see an ad.
Source: Meta Ads (Meta API, Mantello's account), Jan 1 to Oct 15, 2026, pulled on Oct 15, 2026. Conversations = «messaging conversations started» with Meta's default attribution. Spend is confidential. Branch and product data: mantelloneumaticos.com.ar.
In short
What results did Mantello Neumáticos get from Meta Ads?
Mantello Neumáticos, a Bridgestone and Firestone distributor with five branches in Greater Mendoza, Argentina, generated 25,067 conversations started from Meta Ads between January 1 and October 15, 2026.
Estudio Furia designed its brand, its website and seven messaging campaigns; account CTR rose from 0.86% in January to 1.37% in September.
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