Why there's no single price
"How much does an agency cost?" is like asking how much a building costs. It depends entirely on what you're building. A five-page brochure site and a custom platform with CRM integrations, lead scoring and a content engine are not the same product — and they shouldn't cost the same. The first job of a serious agency is to define scope precisely before quoting a number, because a price without a defined scope is meaningless.
In the US market specifically, you'll see enormous spread: freelancers and offshore shops at the bottom, boutique specialists in the middle, and large full-service agencies at the top. Price alone tells you almost nothing about fit. What matters is what's included, who does the work, and whether there's a strategy behind it or just execution.
Typical ranges by service
For reference, not as a quote: these are the ranges published by US market sources. They are indicative, third-party figures with no detailed sampling method, and they are not Estudio Furia rates.
Custom B2B website (10 pages)
$25,000 – $40,000 USD
project
E-commerce (100+ products)
$50,000 – $80,000+ USD
project
SEO
$3,000 – $10,000 USD
per month
PPC / Google Ads management
$5,000 – $15,000 USD
per month · or 15–20% of ad spend
Social media
$3,000 – $8,000 USD
per month
Full-service growth
$10,000 – $30,000+ USD
per month
Source: MarketerHire, "Digital Marketing Agency Pricing: What to Expect in 2026", June 17, 2026
Google Ads management fee by monthly ad spend
Ad spend $1,000 – $5,000
$500 – $2,000 fee/month
Ad spend $5,000 – $25,000
$1,500 – $5,000 fee/month
Ad spend $25,000 – $100,000
$4,000 – $12,000 fee/month
Ad spend $100,000+
$10,000 – $25,000+ fee/month
Source: OuterBox, reviewed September 29, 2026 · planning ranges, not quotes
Hourly work is quoted at $75–$125 (junior), $125–$200 (mid-level) and $200–$350 (senior), according to MarketerHire. In Chile the same services are published at much lower figures: the gap reflects market scale, so always compare against the scope quoted.
Estudio Furia. We do not publish a price list: every project is quoted in writing, with scope and measurement defined, in under 24 hours.
The number that should worry you is the suspiciously low one. A $500 website or a $300/month "full marketing" package isn't a bargain — it's a template and an unattended campaign. In B2B, where a single deal can be worth six figures, underinvesting in the channel that generates those deals is the most expensive decision you can make.
Project vs. retainer
A one-off project fee makes sense for closed deliverables: a website, a rebrand, a landing page. A monthly retainer makes sense for everything that needs ongoing management — paid campaigns, SEO, conversion optimization — because the value lives in sustained, compounding work rather than a single handoff. A campaign is not "launched and done"; it's optimized week after week. Paying per project for something that needs continuous attention is how budgets get wasted.
How to choose without overpaying
Ignore the headline number and interrogate what's behind it. Ask who actually does the work — the person you meet, or an offshore team you'll never see. Ask how success is measured and reported. Ask to see real results tied to business outcomes, not vanity metrics. A good agency talks about your cost per qualified lead and your pipeline, not about impressions. The right price is the one that returns more than it costs — and that's a function of strategy, not of being cheap.
At Estudio Furia we work with B2B, industrial and manufacturing companies where the metric that matters is qualified inquiries and ROI, not the size of the invoice. If you want a scoped, honest estimate for your case, that's where the conversation starts.
